Pirate Codex

The founder's playbook for building (vibe coding) and growing (vibe marketing) your first SaaS.

72 lessons + prompts
•
Free
•
Self-paced
72 free lessons. 📚
Build AND grow. ⚡
From idea to shipped. 🚢
Predictable growth, no fluff. 📈
Step-by-step, not lecture-style. 🪜
What works this quarter. 📅
Vibe coding + vibe marketing. 🤖
Your library, always open. 🗝️
72 free lessons. 📚
Build AND grow. ⚡
From idea to shipped. 🚢
Predictable growth, no fluff. 📈
Step-by-step, not lecture-style. 🪜
What works this quarter. 📅
Vibe coding + vibe marketing. 🤖
Your library, always open. 🗝️
72 free lessons. 📚
Build AND grow. ⚡
From idea to shipped. 🚢
Predictable growth, no fluff. 📈
Step-by-step, not lecture-style. 🪜
What works this quarter. 📅
Vibe coding + vibe marketing. 🤖
Your library, always open. 🗝️
72 free lessons. 📚
Build AND grow. ⚡
From idea to shipped. 🚢
Predictable growth, no fluff. 📈
Step-by-step, not lecture-style. 🪜
What works this quarter. 📅
Vibe coding + vibe marketing. 🤖
Your library, always open. 🗝️
Free forever. 🏴‍☠️
No credit card. 💳
Founders shipping with AI. 👨‍💻
Build-Grow-Repeat. 🔄
Evidence-based growth. 🔬
AI is the whole game now. 🎮
One codex. Two halves. 📖
Open the codex. →
Free forever. 🏴‍☠️
No credit card. 💳
Founders shipping with AI. 👨‍💻
Build-Grow-Repeat. 🔄
Evidence-based growth. 🔬
AI is the whole game now. 🎮
One codex. Two halves. 📖
Open the codex. →
Free forever. 🏴‍☠️
No credit card. 💳
Founders shipping with AI. 👨‍💻
Build-Grow-Repeat. 🔄
Evidence-based growth. 🔬
AI is the whole game now. 🎮
One codex. Two halves. 📖
Open the codex. →
Free forever. 🏴‍☠️
No credit card. 💳
Founders shipping with AI. 👨‍💻
Build-Grow-Repeat. 🔄
Evidence-based growth. 🔬
AI is the whole game now. 🎮
One codex. Two halves. 📖
Open the codex. →

Level Up Your Builder Skills

The build half of the Pirate Codex — step by step through every skill you need, from your first idea to a revenue-ready SaaS. No prior coding experience required. Just follow the path.

Product

Slot:Head
Upgrades
+Value

Solve a real problem for a lot of real users

Progression Levels
1
Your Idea
2
First Features
3
Feature Planning
4
Sprint Planning
5
User Feedback
6
Product Pricing

Tooling

Slot:Hands
Upgrades
+Power

Master development tools and AI assistants

Progression Levels
1
Local Setup
2
Claude Code Agent
3
Skills & Project Rules
4
MCP Server
5
AI Agents
6
Payment Provider

Design

Slot:Chest
Upgrades
+Style

Build interfaces people actually want to use

Progression Levels
1
Landing Page
2
UI Components
3
Style Systems
4
User Flow
5
Mobile Responsive
6
Purchase Experience

Systems

Slot:Back
Upgrades
+Scalability

Build robust backend engines that power your app

Progression Levels
1
Fixing Errors
2
Real Functions
3
Saving Data
4
Login & Signup
5
Webhook Integration
6
Payment Gates

Security

Slot:Legs
Upgrades
+Safety

Secure applications for you and your users

Progression Levels
1
Safety First
2
Zero Trust
3
Database Security
4
Auth Security
5
Webhook Security
6
Payment Security

Shipping

Slot:Boots
Upgrades
+Speed

Get your app fast and smooth to users

Progression Levels
1
Going Live
2
Debugging Flow
3
Git Workflow
4
Preview & Production
5
Debug Production
6
Public Changelog

Level Up Your Growth Skills

The grow half of the Pirate Codex — six phases from strategy to revenue. Build a marketing engine on evidence, not hype, not last year's playbook. Predictable growth, in plain language.

Growth Roadmap

Growth Roadmap

Phase:Strategy
Upgrades
+Strategy

Building a solid growth marketing strategy

Progression Levels
1
Overview
2
Where we AARRR
3
Where the treasure lies
4
How we get there
5
Who is doing what
6
Summary
Content & Story

Content & Story

Phase:Awareness
Upgrades
+Organic

Crafting a resonating story and publishing great content

Progression Levels
1
Overview
2
Why we do this
3
What we talk about
4
How we talk about it
5
When we talk about it
6
Summary
Funnel Building

Funnel Building

Phase:Acquisition
Upgrades
+Leads

Build a value-driven Marketing Funnel

Progression Levels
1
Overview
2
Funnel Overview
3
Landing Pages
4
Messages
5
CRM Workflows
6
Summary
Data Analytics

Data Analytics

Phase:Measurement
Upgrades
+Insights

Measure the progress towards your goals

Progression Levels
1
Overview
2
What we Measure
3
How we Measure
4
How we Report
5
What to Improve
6
Summary
Traffic Generation

Traffic Generation

Phase:Growth
Upgrades
+Traffic

Drive more profitable traffic

Progression Levels
1
Overview
2
Channel Compass
3
Campaign Structure
4
Ad Creatives
5
Explore & Scale
6
Summary
Conversion Optimization

Conversion Optimization

Phase:Revenue
Upgrades
+Conversion

Increase Impact and Profit

Progression Levels
1
Overview
2
Next Experiments
3
Website Testing
4
Email Testing
5
Ad Testing
6
Summary

Take the Codex Live

Reading is one half. Showing up is the other. Drop into a free lab or workshop and put the codex into practice — with Ben and other founders, in real time.

No upcoming events at the moment. Check back soon!