
AI for Muggles
Get started by building a website that changes when you talk to it. All it takes is a little vibe coding magic.
Weekly flagship content for founders and builders. Each insight delivers a micro-transformation through a 7-Day Ship Plan.
Build evidence, not just knowledge. Every Monday, a new insight drops.

Get started by building a website that changes when you talk to it. All it takes is a little vibe coding magic.

How building small tools for your everyday tasks frees up time and energy — while raising both the quantity and quality of your output.

The 7 tool decisions you make once that you'll never outgrow. Choose yours and leave with a blueprint you can build any SaaS on.

The AI workflow that keeps me sane, organized, and productive as a founder. The exact setup with Context + Cursor + Linear MCP.

Generate strong angles, test with AI generated images and videos, and scale what converts. The complete workflow to test 3-6 messages in one week.
For non-technical marketers wondering how to actually use AI without feeling overwhelmed — permission to go slow and focus on what moves the needle.

What it's actually like learning to build real products without a CTO — the tools that worked, the mistakes I made, and what I'd do differently if I started again.

For builders and marketers tired of half-finished projects piling up — the scope rule that turns building into progress your users can actually feel.
For builders and marketers drowning in complexity who want one system that works — clarity before scale, signal before noise.
For founders stuck in ideation mode. By Sunday, you'll have committed to one idea and validated your first assumption.